Wednesday, September 20, 2006

"People Don't Know What They Really Want."

Another great talk by Malcolm Gladwell, author of two excellent books Blink and The Tipping Point, has been posted on the TED Blog. This one covers the falacies of focus groups as applied to Pepsi, mustard, and spaghetti, among other things, and mirrors many of our findings at MobiTV.

Malcolm Gladwell

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